The Brief
Park-e is a startup focused on using technology to assist companies who pay fringe benefit tax on employee car parking space to easily calculate usage and save money. They needed a brand that could be used across a variety of formats, helping them successfully launch to market. This brief was for the branding portion of the job with the intention to create a website and app in the future.
Approach
As this is a start up, we decided to run a brand strategy session to give them clarity on their target audience and approach. We came up with a set of unique value propositions to guide the designs. Park-e will save time, increase accuracy and save companies money. Further we wanted to ‘bring fun to a tax managers day’. The brand needed to be bold, trustworthy and companding, while coming across modern, fun and tech forward.
