Peeps Consulting

Branding and Concept Art
Project Overview
The brief for this branding project was to create a fun but professional, stand out brand for a new recruitment agency. As
this was their first leap into establishing their brand it want important that we considered the growth of the brand and company during development.
My Contributions
Peeps Consulting is a freelance client of mine so the work is 100% my own. I did collaborate with a web designer to ensure that the look and feel of the new website being built would work with the brand I created.
To kick off this project I ran a short brand strategy session with the team at Peeps Consulting. We dove into the brand and where they would like to see themselves positioned in the market. We landed on some words that best described the business and helped us develop the brand — fun, personable and well connected.

Using these keys words I created a few concepts and worked with the team to develop a well rounded brand with a bold colour to create fast recognition in the industry. I loved working with such fun bold colours.
Ailsa Currie Design
Freelance Designer
Dec 2014 — Forever
I wanted to make sure this logo was very adaptable to creating a portrait version was essential. I landed on this very cute and fun smiley face which calls on the personable nature of the business.

This version of the logo will be used for animations on the website where the eyes can peep over the top of images or pages. A fun element that talks back to the brand positioning of being fun.

Overall I'm very happy with how the project turned out. We developed a really well rounded brand that the client was very satisfied with.
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