The Solution
To tackle to content navigation I came up with a really cool mega menu to organise the complex content, that used horizontal menu items to orient the user and to filter the content. The homepage used different sections to highlight certain topics that were trending that week as well as a three column layout which allowed for shortcut and quick content areas to the right.
Another important intention for the site was to increase subscribers. The revenue for the business relied heavily on users subscribing to the paid content. We placed call to actions across the site to drive conversions to good effect.
Because we were working with an external development team and the volume of content was huge, we wanted to make the build very modular and easy to execute. I worked out a system of content blocks and a style guide which could be rolled out across the site.
